Our History

25 Years of Magic

Formed in 2000, by Geoff Sewell, Simone Lanham and Tim Rogers, Incognito Artists is an entertainment agency providing a wide variety of incredible acts which involve charismatic and professional singers, dancers, musicians and magicians in bespoke performance packages - with the aim of transforming the experience from ordinary to extraordinary - for corporate functions, private parties, weddings, bar mitzvahs, concerts and stadium events.

01
Mission
25+
Years of Experience
40+
Countries
10k+
Live Shows
2000

Our First Team!

Tenors Incognito was born. Geoff, Tim and Stuart Pendred were the first official line-up to melt hearts and blow minds.

Elton John's White Tie & Tiara Ball

Tenors Incognito was born. Geoff, Tim and Stuart Pendred were the first official line-up to melt hearts and blow minds.

2001
2002

Here come the girls...

The Three Tenors were much loved, Tenors Incognito was going down a storm, but no one was doing a female version or mixing it up. Step up Divas Incognito to take Incognito to another level...

The FA Cup Final

Tenors & Divas sang the FA Cup Final anthem, Abide With Me, and God Save the Queen on the pitch at the Millennium Stadium in Wales in front of an audience of 80,000 and millions on TV worldwide.

2002
2003

Amici forever signed to RCA Victor and BMG

Geoff and Simone co-created the world's first opera band (originally called Tenors & Divas). Geoff sang and Simone co-managed Amici and they went on to sell 3.5 million albums worldwide, have two No.1 albums and tour the world.

The first IA baby

In between globe trotting with Amici and running Incognito Artists, Simone and Geoff also welcomed the first IA baby, Sienna, into the fold.

2003
2003

We are Royal

We've performed for almost all members of the British Royal Family (and European, Middle Eastern and Malaysian royalty); special moments including HRH The Queen, Prince's Charles, William and Harry, and Princess Anne.

Rugby mania in New Zealand

Geoff, Celia and Martin flew to NZ especially to entertain the crowd, Geoff sang the NZ anthem, before a nail-biting match to decide the winner of the Bledisloe Cup between NZ and Australia. Of course with Geoff singing the anthem, NZ won!

2007
2009

No. 1 DVD in NZ

Geoff Sewell and Incognito Artists (Tim, Emma, Celia, Martin and Darren) toured New Zealand, filmed the concerts, released it, had a ton of fun, met all the Sewell/Lanham whanau, and earned a No.1 DVD on the NZ charts in the process!

Get this party started with Pink

Performing with Pink and Beyonce in the South of France was a highlight... A-list stars are definitely a fun part of the job; we still get starstruck. Discretion is key so photos are rare!

2009
2010

10th Anniversary

A glorious night at the beautiful and historical Wax Chandlers Hall in London, reminiscing and celebrating (exceptional entertainment, of course) with clients, family and friends. (Quick history lesson: The Wax Chandlers Company is one of the City of London livery companies, and the Hall is located on a site owned since 1501).

Our First IA Wedding

Tenor Mark Goldthorp met Diva Kirsty Hoiles across a crowded room at an Incognito gig... and the rest is history. They married in January 2012 and in between performing they've since created two beautiful babies too.

2012
2016

Spectacular in St Moritz

Fast forward to 2016: In the playground of St.Moritz, over three days, we sprinkled glitter and IA magic over a special 40th wedding anniversary with an eclectic mix of entertainment - which we arranged - to dazzle and delight the guests. Andrea Bocelli was the headline act (and his little daughter also charmed us all).

Sizzling Summer Soiree

Summer 2016 was a BIG year for Incognito Artists! Celebrating 18 years at the top in the sky-soaring penthouse of New Zealand House was absolutely breathtaking! We took our clients on the journey of a lifetime by performing for them a bespoke and unique set-list spanning nearly twenty years. Here's to the next two decades doing what we love!

2016
2016

Our Marvellous May Mixer

We absolutely love entertaining our clients with our fabulous talent and on the wettest evening of summer 2017, we did just that! The Cuckoo Club was the venue and our exclusive summer party was the event. It went down a storm!

Exclusive Party at Home House

We teamed up with the gorgeous and sublime Home House in celebration of their 20th Anniversary and it was unforgettable! Amongst the fun and frivolity were six of our sensational acts, effortlessly transforming each room with their infectious and show-stopping talent. Can we do it all again please?

2018
2019

Serving Up a Legendary Lunch

All lunches should be legendary! June 2019 saw us join forces with the stylish and slick Peachy Productions for our Legends Lunch. We entertained clients at the gorgeous five-star Mayfair hotel The Athenaeum, serving up an array of special and memorable entertainment!

The World Needs Love

The most recorded love song of all time is Unchained Melody, or in Italian, Senza Catene. This video was created during the first CV19 lockdown by our past & present members of BRAVO Amici, from their homes worldwide, from our hearts to yours.

2020
2021

On Hold

Due to covid restrictions, IA was considered ‘non essential’ by governments for 18 months+.   We stayed positive and focused on pouring energy into ideas for powerful healing, immersive solutions to connect people again.

We're Back

We get knocked down and we get up again (!) for a glamorous 80th birthday party for a loved, loyal client.

2022
2021

All Blacks

Proud and grateful to see Geoff back on the pitch singing for the All Blacks at Twickenham in front of 82,000 screaming rugby fans

VIP's

Providing magical movie moments for VIPs, with our stars from film and TV, at the Palais des Festivals in Cannes

2023
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